Gym Revenue Calculator
Calculate your gym's monthly recurring revenue, annual projections, and member lifetime value based on membership pricing, personal training, and retention metrics.
Gym Revenue Calculator
Calculate your gym's revenue potential based on membership, personal training, and retention metrics.
Key Revenue Drivers for Gyms
Understanding these factors helps maximize your gym's revenue potential:
Higher prices with added value beat volume-based models
Even 10% PT uptake significantly boosts revenue per member
Improving retention from 80% to 90% doubles member lifetime
Nutrition, classes, and retail add incremental revenue
Industry Benchmarks
Compare your gym's metrics against industry standards:
| Metric | Low | Average | High |
|---|---|---|---|
| Revenue per Member | $40-60 | $60-80 | $100+ |
| Monthly Churn Rate | 2-3% | 4-5% | 6%+ |
| PT Penetration Rate | 5-10% | 15-25% | 30%+ |
| Average Member Lifetime | 6-12 mo | 12-18 mo | 24+ mo |
High-performing gyms consistently outperform in retention and PT penetration.
Revenue Growth Strategies
Proven tactics to increase gym revenue:
Onboarding Excellence
Members who receive PT in first 30 days retain 40% longer
Tiered Memberships
Offer bronze/silver/gold tiers with PT sessions included in higher tiers
Small Group Training
Higher margin than 1-on-1, more accessible price point for members
AI-Powered Programming
Scale personalized programming to all members, not just PT clients
Revenue Optimization Tips
- 1.Focus on retention before acquisition - it's 5-7x cheaper to keep members than acquire new ones
- 2.Track revenue per member, not just total membership count
- 3.Offer a PT session in every new member's first week
- 4.Create referral programs that reward existing members with PT sessions
- 5.Use technology to deliver personalized programming at scale
- 6.Build community through challenges and social events to boost retention
Frequently Asked Questions
How do I calculate gym revenue?
Gym revenue is calculated by adding membership revenue (members x monthly fee) plus ancillary revenue (personal training, classes, merchandise). Use our calculator to input your member count, average membership price, and PT metrics for accurate projections.
What is a good monthly recurring revenue (MRR) for a gym?
MRR varies by gym size and location. A boutique gym (200-500 members) typically generates $10,000-$30,000 MRR. Mid-size gyms (500-1500 members) average $30,000-$100,000 MRR. Large facilities can exceed $200,000 MRR. The key metric is revenue per member, which should be $50-100+.
How much revenue does personal training add to a gym?
Personal training typically adds 20-40% to total gym revenue. If even 10% of members purchase an average of 4 PT sessions monthly at $60/session, that's $24 per member or nearly 50% increase over a $50 membership. PT is the highest-margin revenue stream for most gyms.
What is member lifetime value (LTV) and why does it matter?
Member LTV is the total revenue a member generates during their membership. Calculate it as: (Monthly Revenue per Member) x (Average Membership Length in Months). LTV helps determine how much you can spend on acquisition. A $50/month member staying 18 months has an LTV of $900.
How does retention rate affect gym revenue?
Retention has a massive impact on revenue. Improving retention by just 5% can increase profits by 25-95%. A gym with 80% retention loses 20% of members yearly, requiring constant acquisition. At 90% retention, you retain more revenue and reduce marketing costs significantly.
What is the average gym membership price?
Average gym membership prices vary: Budget gyms: $10-30/month. Mid-range gyms: $30-60/month. Premium/boutique gyms: $100-200+/month. CrossFit boxes: $150-250/month. The right price depends on your market, facilities, and value proposition.
How can I increase gym revenue without adding members?
Increase revenue per member through: 1) Personal training upsells. 2) Small group training programs. 3) Nutrition coaching. 4) Premium membership tiers. 5) Retail (supplements, merchandise). 6) Corporate partnerships. 7) App-based programming subscriptions. AI tools like Arvo can help scale PT programming.
What is the industry average churn rate for gyms?
The fitness industry average monthly churn rate is 4-6%, meaning 50-70% annual member turnover. Top-performing gyms achieve 2-3% monthly churn. Reducing churn from 5% to 3% monthly can nearly double your member base over 3 years with the same acquisition rate.
Scale Your PT Revenue with AI
Arvo helps gym owners deliver personalized programming to every member at scale. Increase PT uptake and member retention with AI-powered workout plans.
Explore Arvo for Gyms