Arvo vs TrueCoach
Compare AI-assisted coaching with traditional program delivery. Both platforms help coaches manage clients—one uses AI to accelerate programming, the other focuses on manual control.
TrueCoach has been a favorite among personal trainers since 2015. With its clean interface, drag-and-drop workout builder, and excellent video feedback system, it's become the standard for coaches who want professional program delivery. Thousands of trainers use TrueCoach daily to send workouts, track client progress, and manage their coaching businesses.
The platform's strength is its simplicity: you build workouts, clients complete them, and you communicate asynchronously. TrueCoach doesn't try to automate your programming—it trusts you to be the expert. For coaches who love the programming process and want complete control, this manual approach is perfect.
Arvo takes a different approach. Instead of just delivering your programs, it uses AI to help create them. Twenty specialized agents can generate methodology-specific workouts (Kuba, Mentzer HIT, FST-7, etc.) in seconds, then adapt them in real-time based on client performance. At €8/client/month vs TrueCoach's $19-49/month flat rate, Arvo offers a new model for coaches who want AI to handle the repetitive programming while they focus on coaching relationships.
Quick Summary
Arvo for Trainers
Best for AI-assisted programming
- AI generates programs in seconds
- 5 training methodologies built-in
- €8/client/month pricing
- Real-time adaptation to performance
TrueCoach
Best for manual control
- Established since 2015
- Excellent video feedback
- Complete manual control
- No AI assistance
Feature-by-Feature Comparison
| Feature | Arvo | TrueCoach |
|---|---|---|
| Primary Use | AI-assisted coaching | Manual program delivery |
| AI Programming | 20 specialized agents | None |
| Pricing Model | €8/client/month | $19-49/month flat |
| Training Methodologies | 5 built-in (Kuba, HIT, FST-7...) | Manual implementation |
| Workout Builder | AI-generated + editable | Drag-and-drop manual |
| Video Feedback | Basic (Check Room) | Advanced annotation |
| Real-time Adaptation | AI-powered per session | Manual adjustment |
| Volume Tracking | MEV/MAV/MRV automatic | Basic set counting |
| Client Communication | Basic messaging | Rich messaging + habits |
| Payment Integration | Stripe included | Stripe included |
| Client App Quality | Modern, AI-focused | Polished, proven |
| Established Since | 2024 | 2015 |
| Exercise Library | AI-enhanced database | Large video library |
Key Differences
Programming Philosophy
TrueCoach is built for coaches who want to program everything manually. Arvo is for coaches who want AI to accelerate the repetitive parts of programming while they focus on coaching relationships and client communication.
AI Capabilities
TrueCoach has no AI features—programming is entirely manual. Arvo's 20 AI agents can generate methodology-specific programs, suggest weights based on client history, and adapt workouts in real-time based on performance data.
Ideal Use Cases
TrueCoach excels for established coaches with refined programming systems who want total control. Arvo is better for coaches who want to scale their client base without scaling their programming hours, or those who want AI-enforced methodology adherence.
Pricing Model
TrueCoach charges a flat $19-49/month regardless of client count. Arvo charges €8/client/month, making it cheaper for smaller client bases but scaling with your business. For 3 clients, Arvo costs €24/month vs TrueCoach's $19. For 10 clients, Arvo costs €80/month vs TrueCoach's $49.
Frequently Asked Questions
Is TrueCoach good for personal trainers?
Yes. TrueCoach is excellent for personal trainers who want a professional platform to deliver workouts and communicate with clients. It's been the industry standard since 2015. However, it doesn't help you create programs—you need to program everything manually.
How much does TrueCoach cost?
TrueCoach starts at $19/month (Starter plan for up to 5 clients) and goes up to $49/month (Pro plan for unlimited clients with more features). There are no per-client fees at higher tiers, which benefits coaches with large client bases.
Does TrueCoach have AI features?
No. TrueCoach is entirely manual—you build every workout from scratch or from templates you've created. There's no AI to help with programming, progression, or adaptation. Arvo uses 20 AI agents to generate and adapt programs.
Which is cheaper: Arvo or TrueCoach?
It depends on your client count. Arvo's €8/client/month is cheaper for 1-2 clients, roughly equal at 3-4 clients, and more expensive for 6+ clients compared to TrueCoach's $49/month Pro plan. However, Arvo's AI saves significant programming time.
Can I switch from TrueCoach to Arvo?
Yes. While there's no direct import, Arvo's AI quickly learns your programming style. Within 2-3 sessions per client, the AI understands their strength levels and preferences. Many coaches find the time saved on programming makes the transition worthwhile.
Does TrueCoach have training methodologies?
No. TrueCoach provides a blank canvas—you implement whatever methodology you know. Arvo has 5 methodologies built-in (Kuba, Mentzer HIT, FST-7, Y3T, DC Training) that the AI implements correctly, including proper tempo, rest, and volume management.
Which has better client communication?
TrueCoach has excellent communication features including in-app messaging, video feedback on form, and habit tracking. Arvo has basic messaging but focuses more on AI-assisted programming. TrueCoach wins for coaches who prioritize communication features.
Can TrueCoach adapt workouts to performance?
No. TrueCoach delivers static programs—you need to manually adjust based on client feedback. Arvo's AI adapts every session based on performance data, automatically managing progressive overload and fatigue.
Which platform has better analytics?
Both track basic metrics like workout completion and exercise history. Arvo adds MEV/MAV/MRV volume tracking per muscle group and AI-powered fatigue detection. TrueCoach's analytics are simpler but sufficient for most coaches.
Is TrueCoach good for online coaching?
Yes, TrueCoach is excellent for online coaching with asynchronous communication, video feedback, and a polished client app. It's designed specifically for remote coaching relationships.
Does Arvo support video feedback like TrueCoach?
Arvo supports progress photos and video uploads through the Check Room feature, but doesn't have TrueCoach's advanced video annotation for form feedback. TrueCoach is stronger here.
Which is better for scaling a coaching business?
TrueCoach's flat pricing benefits large client bases—$49/month for unlimited clients. Arvo's AI saves programming time, potentially letting you handle more clients in less time. The best choice depends on whether you value predictable pricing (TrueCoach) or time savings (Arvo).
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